Research: Leaders Undervalue Creative Work from AI-Managed Teams

Because of AI’s ability to learn from vast amounts of data and maximize efficiency, companies have predicted that humans working with it will be able to free up their time and expand their creative efforts, thereby driving greater innovation. But, despite the enthusiasm of tech gurus and companies alike, is this really how adopting AI tools will play out? A series of experiments that how algorithmic tools changed the consideration and resources workers were given for creative and innovative work suggest that these tools — specifically, the algorithmic tools that oversee employee productivity — could actually undercut employees’ ability to do this work, and that companies that deploy these tools haphazardly could find their optimism souring.