Study shows a desire for startups and corporates to work more together by 2025
Idea to Value
JULY 6, 2018
Based on the results of a recent survey of 204 corporate brand managers and 114 startups about how their companies planned to collaborate together, the following results were identified: 80% of corporates believe that startups can have a positive impact on a large company’s approach to innovation. According to Aline Santos, Unilever’s EVP for Global Marketing: “Collaboration can no longer be viewed as an optional extra, it’s a strategic imperative.