What do Blue Lobsters Have to do With Innovation? Everything!
Mills-Scofield
APRIL 29, 2019
Blue Lobster at the South Bristol Coop , 2004. Because the key to innovation isn’t processes, stage gates, weird exercises, or competitions. They think they’re innovative because they make something in green instead of just red, but they stick with their industries, markets, customers, and (usually dying) business models.
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