What a recent HBR article gets wrong (and right) about innovation metrics
Commodore Innovation
APRIL 26, 2021
Christensen and colleagues 1 called them “innovation killers” in a 2008 HBR article and earlier work 2 highlights similar issues. A plethora of other factors should inform decision makers judgement about whether an innovation project is attractive—strategic fit, technical feasibility, strength and uniqueness of the value proposition, etc.
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