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How to Boost Innovation by Recycling Existing Ideas

IdeaScale

In these early stages of product development, it can sometimes seem like all of the good ideas have already been taken. When you apply this train of thought to innovation, it becomes apparent that some of the most successful products and services in human history were developed by recycling existing ideas.

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Great to Good Innovation

IdeaSpies

Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. Most of them were organizations that ‘make and sell’ products (Abbott Laboratories, Kimberly-Clark, Philip Morris, and Gillette Company). They were inventors of the 20th Century; many of which gave rise to the said products.

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Great to Good Innovation

IdeaSpies

Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. Most of them were organizations that ‘make and sell’ products (Abbott Laboratories, Kimberly-Clark, Philip Morris, and Gillette Company). They were inventors of the 20th Century; many of which gave rise to the said products.

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Great to Good

IdeaSpies

Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. Most of them were organizations that ‘make and sell’ products (Abbott Laboratories, Kimberly-Clark, Philip Morris, and Gillette Company). They were inventors of the 20th Century; many of which gave rise to the said products.

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The General Stakeholder Interview

Boxes and Arrows

Note that it’s as important for in-house teams to ask most of these questions as it is for consultants; you may know one answer, but do you know this particular stakeholder’s answer? What’s your role with respect to this product? There may be variation due to a poor understanding of who the users are.