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Creating the Persuasive Pattern card deck

Boxes and Arrows

Starting in 2010, the collection has now grown large and mature. Having documented useful psychological design principles, I was still struggling to put them to practice with my development teams. Reading up on scores of articles of somewhat complicated psychological concepts was an incomprehensible task for most team members.

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Best Practices are Stupid

Stephen Shapiro

On April 20, 2010, the environment was dealt a horrific blow. For a company that stood to lose billions of dollars in cleanup costs, relief payouts, and lost sales due to bad publicity, this approach might indeed have been a good strategy. Google reportedly lets its employees use 20 percent of their time to develop new ideas.

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Alignment Diagrams

Boxes and Arrows

Bad experience. Indi Young developed this technique and detailed it in her book Mental Models (Rosenfeld Media, 2008) [2]. Brainstorming Alignment diagrams serve as an excellent stimulus for a workshop or brainstorming session. Designers have the skills to creatively brainstorm and lead such sessions.