Great to Good Innovation
IdeaSpies
FEBRUARY 22, 2019
Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. Most of them were organizations that ‘make and sell’ products (Abbott Laboratories, Kimberly-Clark, Philip Morris, and Gillette Company). Innovations of the 21st Century era do not rely on one to discover secret codes of the universe.
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