2011 Marketing Product Development Underperforming Technical Team 
Jeffrey Phillips
MAY 24, 2022
You don't need a pill, you need a team. Red Team / Blue Team The idea of a red team (attacker or hacker) versus the blue team (defender or good guy) has become a staple of cybersecurity, but it has an older history than that. What should happen next, and rarely does, is the creation of a disinterested red team.
IdeaSpies
FEBRUARY 22, 2019
Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. Most of them were organizations that ‘make and sell’ products (Abbott Laboratories, Kimberly-Clark, Philip Morris, and Gillette Company). The management consultant giant McKinsey and Co. The question is “Why?”
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IdeaSpies
FEBRUARY 21, 2019
Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. Most of them were organizations that ‘make and sell’ products (Abbott Laboratories, Kimberly-Clark, Philip Morris, and Gillette Company). The title of this piece is ‘Great to Good’. The management consultant giant McKinsey and Co.
IdeaSpies
AUGUST 31, 2018
Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. Most of them were organizations that ‘make and sell’ products (Abbott Laboratories, Kimberly-Clark, Philip Morris, and Gillette Company). The title of this piece is ‘Great to Good’. The management consultant giant McKinsey and Co.
hackerearth
MAY 12, 2017
It was close to bankruptcy in the late 1990s with rivals BM, Dell and HP eating up the market. The company had a paltry 4 percent market share and losses of over $1 billion. Market expansion was what Apple needed, not a sizable chunk of the PC market. Mac’s unique features were shadowed by the premium price.
Moves the Needle
AUGUST 14, 2018
Methods are needed that focus on the customer experience, allow us to adapt to new information, and help us make decisions based on market-based evidence. When designing something, (ie: a technology, a product, a marketing material…) it is paramount to keep the needs of the end user in mind.
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