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7 Things Every CEO Should Know About Their Patents

Anaqua

This concrete example from May 2012, when Google acquired Motorola, illustrates the challenge in the communicated value of “intangible assets” (where patents and trademarks reside in the Balance Sheet): Google Balance Sheet, intangible assets (in millions): End of 2013 $6,066. End of 2012 $7,473. End of 2011 $1,578. billion ($2.9

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