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Great to Good Innovation

IdeaSpies

Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. Most of them were organizations that ‘make and sell’ products (Abbott Laboratories, Kimberly-Clark, Philip Morris, and Gillette Company). They were inventors of the 20th Century; many of which gave rise to the said products.

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Great to Good Innovation

IdeaSpies

Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. Most of them were organizations that ‘make and sell’ products (Abbott Laboratories, Kimberly-Clark, Philip Morris, and Gillette Company). They were inventors of the 20th Century; many of which gave rise to the said products.

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Great to Good

IdeaSpies

Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. Most of them were organizations that ‘make and sell’ products (Abbott Laboratories, Kimberly-Clark, Philip Morris, and Gillette Company). They were inventors of the 20th Century; many of which gave rise to the said products.

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A Beginner’s Guide to Web Site Optimization—Part 2

Boxes and Arrows

In the previous article we talked about why site optimization is important and presented a few important goals and philosophies to impart on your team. We created the following minimum completion criteria for my past team at DIRECTV Latin America. I’d like to switch gears now and talk about more tactical stuff, namely, process.