The Detriments of a Command-and-Control Culture and the Power of Design Thinking
Tullio Siragusa
JULY 24, 2023
Employees become mere executors of orders, leading to a lack of engagement and motivation. Result: Kodak’s failure to innovate and adapt to digital technology ultimately led to bankruptcy in 2012. Result: Blockbuster’s inability to pivot and embrace the changing trends in video consumption led to its downfall.
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