2012 Roadmap Technology Underperforming Technical Team 
Anaqua
MARCH 30, 2018
This concrete example from May 2012, when Google acquired Motorola, illustrates the challenge in the communicated value of “intangible assets” (where patents and trademarks reside in the Balance Sheet): Google Balance Sheet, intangible assets (in millions): End of 2013 $6,066. End of 2012 $7,473. End of 2011 $1,578. billion ($2.9
The Inovo Group
MAY 14, 2018
At the time, there were no widely recognized market research reports, customer insights, or technology roadmaps (except perhaps inside Apple) that projected what the world might conceivably look like in 2017. Articulate artifacts, experiences and influences – expand beyond technology. Technology roadmapping?
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