The Innovation-Driven Disruption of the Automotive Value Chain (Part 2)
Corporate Innovation
JULY 4, 2015
Because of problems such as pollution, climate change and loss of productivity due to long commute times, consumer attitudes towards car ownership and use are changing. Figure 1 shows the top 20 R&D spenders in 2014, based on data compiled by PwC, where we see (in red) that six of the top 20 companies are incumbent automotive OEMs.
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