How to Stay Ahead of the Game in a Fast-Changing Industry
IdeaScale
JULY 9, 2019
For example, back in 2017 Google decided to change the default attribution window for view-through-conversions from 30 days to 1 day after someone has seen an ad. The other week, Google held its annual Google Marketing Live event and several new changes to the platform related to machine learning and automation were announced.
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