The Importance of Evidence Based Storytelling in Innovation
IM Insights
MAY 25, 2022
Elijah Eilert is talking to Tendayi Viki about the power and pitfalls of storytelling in the context of innovation management. . A well told story has the power to move us, we are biologically programmed to buy into storytelling. To what degree does storytelling need to be encouraged or even regulated? Tendayi’s Books.
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