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3 Big Differences between Branding Strategy and Advertising

BrainZooming

The talk prompted several conversations about the distinctions between branding strategy and advertising. I surprised several attendees by discussing branding strategy as a fundamental element of business strategy for any organization. 3 Big Differences between Branding Strategy and Advertising.

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4 Simple Questions That Can Re-vitalise Growth for Your Cash Cow

Rmukesh Gupta

If by that time, the organisation doesn’t already have another product/service that can take the place of the cash cow, then the organisation is in troubled waters, when it comes to continuing to grow. Go out to acquire a product that can provide the growth for the organisation.

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Bring Startup Speed to your Innovation Team with Personas

Your Ideas are Terrible

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? Both must find value in your solution to engage. High-functioning teams use personas in every customer-facing decision: feature design, usability, landing pages, content, advertising campaigns, etc. … we ask ….

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23 Experts Predict What’s the Most Exciting AI Trend in 2023

Acuvate

With commercialisation in mind, we will see business applications extending to sectors such as marketing, advertising, legal and customer services. 2023 might be the year in which AI will break through many companies’ working cultures and start to be introduced in some of their daily routines.

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Leadership Training – Walmart Hopes for Big Impact

BrainZooming

While employer branding can be misconstrued as slick advertising promoting a business as an incredible place to work, it should actually focus on how a brand exchanges value with its employees. 10 Keys to Engaging Stakeholders to Create Improved Results. They need strategic thinkers who can develop strategy and turn it into results.