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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

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The Hyper-personalization Data and Privacy Debate?-?Solved

Tullio Siragusa

Tech Backstage interviewed Jacob Borgeson Director of Product Marketing at Wyng, to learn about data privacy, protection and hyper-personalization. Product Marketing Versus Traditional Marketing. Product marketing is about bringing a product to market. Then there is digital marketing.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

Alex was astonished to find that only a few industries offered innovation compared to the pet markets in the U.S. According to a study conducted by MIT Sloan Management Review and Deloitte, over 60% of executives say that data-driven decision-making is “critical” or “very important” to their success.

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