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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Brand Strategy – Giving Employees Time with a New Brand Promise

BrainZooming

He was flying on United Airlines as it introduced ‘United Rising.’ This could come via broad employee involvement in providing input to the strategy. In that case, when the new brand is announced, brand management can link the new information on the brand to what has already been shared.

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Brands in Memoriam 2013

CorporateIntel

Second, a confused brand strategy results in a confused product strategy (and vice-versa) and swinging at that with pricey tactics doesn’t clear the confusion (Current TV). U S Airways is also likely to evaporate when its merger with American Airlines is completed. Penney, and Radio Shack.

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