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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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When Is the Right Time for Brainstorming in Strategic Planning?

BrainZooming

If the gaps pertain to unknown facts and information, brainstorming won’t be productive. That’s when it’s time to direct your energy toward fact gathering, analysis, and generating insights. Once that’s done, you’ve cycled back to where it is the right time for brainstorming in strategic planning.

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Strategic Thinking Exercise – 4 Ways to Examine Brand Performance

BrainZooming

Here’s an idea for a new strategic thinking exercise that can be a big help. 4 Ways to Examine Brand Performance as a Strategic Thinking Exercise. This is definitely a strategic thinking exercise idea from the Brainzooming R&D lab. Actively engage more employees in strategy AND implementation success.