Superconsumers – A Simple, Speedy, and Sustainable Path to Superior Growth
Rmukesh Gupta
FEBRUARY 5, 2017
Your product or service addresses a part of their life aspirations and hence they are attached to your category. They simply find more meaning and benefits in a given category than other customers do. Seek out how Super-Consumers have fun with your category. Understand the category’s challenges and chores.
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