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10 Ways to Improve Your Company's Broken Ideation Process

Idea Champions

How would you frame the question you want your creative team noodling on this week? If your Account Services department (or whoever writes project briefs) delivers vague, incomplete, or hard-to-read briefs to your "creatives", you got trouble in River City. Goofy, incomplete briefs that send your creatives off on a wild goose chase.

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Facilitation Works Miracles

Gregg Fraley

The client started by saying he wanted to do a brainstorming session. It wasn’t brainstorming that was needed. As it turns out the session was really more about idea development and elaboration. ” We designed a creative session plan to achieve our better understood goals. Getting to Clarity.

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How to develop innovative ideas together – online

The BMI Lab Blog

We will start with a quick brush-up: ideation is a creative process for generating and exchanging new ideas. These can be ideas on how to best resolve a customer problem, ideas on how to quickly seize an opportunity or even ideas on reinventing an organization’s business model. Documenting the results.

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10 Ways to Improve Your Company's Broken Ideation Process

Idea Champions

How would you frame the question you want your creative team noodling on this week? If your Account Services department (or whoever writes project briefs) delivers vague, incomplete, or hard-to-read briefs to your "creatives", you got trouble in River City. Goofy, incomplete briefs that send your creatives off on a wild goose chase.

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Ten Simple Ways to Establish a User Friendly Ideation Process

Idea Champions

Let's assume for a moment that you and your company value BIG IDEAS -- the kind of ideas that have the potential to change the game, differentiate you from the competition, and spark some major business growth. Spontaneous idea generation is great. That's the good news. What ARE the holes? That's not the problem.

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10 Ways to Improve Your Company's Broken Ideation Process

Idea Champions

How can you include a "Brief Reality Check" in your company's ideation process -- a way to ensure that all key internal stakeholders are on the same (clearly communicated) page before cranking out new ideas and concepts? How can you upgrade the quality and impact of your in-house brainstorming sessions? That is unfortunate.

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Ten Simple Ways to Establish a User Friendly Ideation Process

Idea Champions

Let's assume for a moment that you and your company value BIG IDEAS -- the kind of ideas that have the potential to change the game, differentiate you from the competition, and spark some major business growth. Spontaneous idea generation is great. That's the good news. What ARE the holes? That's not the problem.