10 Ways to Improve Your Company's Broken Ideation Process
Idea Champions
OCTOBER 5, 2017
How would you frame the question you want your creative team noodling on this week? If your Account Services department (or whoever writes project briefs) delivers vague, incomplete, or hard-to-read briefs to your "creatives", you got trouble in River City. Goofy, incomplete briefs that send your creatives off on a wild goose chase.
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