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7 TENETS OF CREATIVE THINKING

Michael Michalko

Back when nobody in the world owned a personal computer, IBM’s market research experts speculated that there were no more than six people on earth who needed a PC. While IBM saw no market potential for PCs, two college dropouts named Bill Gates and Steve Jobs viewed the same data as IBM and perceived massive opportunity.

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SIMPLE WAYS TO INCREASE CREATIVITY IN YOUR ORGANIZATION

Michael Michalko

Brainstorming Board Put up a bulletin board in a central area and encourage people to use it to brainstorm ideas. You could describe the sale situation on a colored card, post it on the brainstorming board and ask people to post their ideas and suggestions. E.g. suppose you have difficulty closing a particular sale.

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SIMPLE WAYS TO INCREASE CREATIVITY IN YOUR ORGANIZATION

Michael Michalko

Brainstorming Board Put up a bulletin board in a central area and encourage people to use it to brainstorm ideas. You could describe the sale situation on a colored card, post it on the brainstorming board and ask people to post their ideas and suggestions. E.g. suppose you have difficulty closing a particular sale.

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TO GET A DIFFERENT PERSPECTIVE, TURN YOUR PROBLEM UPSIDE DOWN

Michael Michalko

For example, many famous artists have designed and mass-marketed consumer goods such as purses, T-shirts, messenger bags, and so forth for a handsome profit. We understand ideas and concepts in terms of their relation and opposition to each other. To get an alternative understanding, reverse an idea and see what new relationships are created.

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Michael Michalko

BRAINSTORMING BOARD Put up a bulletin board in a central area and encourage people to use it to brainstorm ideas. You could describe the sale situation on a colored card, post it on the brainstorming board and ask people to post their ideas and suggestions. E.g. suppose you have difficulty closing a particular sale.

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THE IMPOSSIBLE QUESTION

Michael Michalko

Then they brainstormed for ideas to come as close to this impossibility as possible. They started their brainstorming session with the question (What is impossible to do but if it were possible would….?) IMAGINEERING. How can we imagineer this into a realistic and practical idea? CREATIVE THINKERING BOOK REVIEW.

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Creative Problem Solving Techniques Training

InnovationTraining.org

Ideate: brainstorm and explore ideas. For example, put on a “marketing hat” if you are an engineer. The Creative Thinking Handbook. Defer or suspend judgement – let the ideas flow . Focus on “yes, and” rather than “no, but” language. 4 Steps of Creative Problem Solving. Implement: develop a plan of action.