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The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

Customer research, user testing, concept ideation — these tasks require a deep understanding of human needs and emotions. Companies should invest in design thinking, ethnographic research and other human-centric innovation methods. However, bigger isn’t always better when it comes to innovation.

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Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

Step 3: Brainstorm Potential Solutions With the problem defined, it’s time to brainstorm potential solutions. Step 4: Create a Prototype Based on your ideation, it’s time to create a prototype of your lead scoring system. Be creative and think about what would be most relevant and valuable for your target audience.

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Blending Metrics and Empathy with Design Thinking: The New Paradigm in Leadership

Tullio Siragusa

For example, a metrics-driven leader may set a specific revenue growth target, track sales data weekly, and consistently review performance metrics to rally the team to hit established goals. Ideate and Prototype: Advocate for a culture of brainstorming, experimentation, and iteration.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Ideate: Generate a wide range of ideas for solutions. Encourage brainstorming and out-of-the-box thinking. Create a reporting and review process: Establish a regular reporting and review process to monitor progress and adjust as needed. Regularly review and update the pipeline to ensure it is accurate and up to date. ·

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Recession Proof Your Business the Design Thinking Way

Tullio Siragusa

Ideate and Collaborate. To fuel this phase, you can use tools such as landscaping, mind-mapping, brainstorming and post-it notes. This step can be improvised, redesigned, or even rejected through a series of critiques and reviews. That alignment is the secret sauce to recession proofing your business.