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Guidelines For Hiring the Best Software Developers

The Human Factor

This raises the difficulty of finding the top software engineers for a business given that many are bootstrapped and some are sponsored. All companies are now fundamentally tech companies, and employing software engineers is now a crucial task that greatly affects a startup’s long-term performance.

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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

When clients believe you genuinely understand and care about their concerns, they’re more likely to engage with you, leading to more productive conversations and successful deals. As a B2B salesperson, storytelling can help you take complex concepts and present them in a way that’s engaging, memorable, and easy to understand.

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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

This can include blog posts, white papers, case studies, videos, and social media content. This could include lead scoring, lead nurturing, or other qualification criteria to ensure that leads are ready for sales engagement. Align on sales handoff: Develop a clear process for handing off leads from marketing to sales.