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Rule Breaking Series #3: Pilot Test Your Innovations

Flying Fish Lab

So, “what if” you take this path of exploration when innovating your products and services? What if you accepted the first iteration of the idea and went straight to market without exploring how else it could develop? We test our “what if” in brand and product innovation through a process known as pilot testing.

article thumbnail

Rule Breaking Series #3: Pilot Test Your Innovations

Flying Fish Lab

So, “what if” you take this path of exploration when innovating your products and services? What if you accepted the first iteration of the idea and went straight to market without exploring how else it could develop? We test our “what if” in brand and product innovation through a process known as pilot testing.