Conference Learning Marketing Product Strategy 
BrainZooming
MARCH 21, 2016
I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference.
Boxes and Arrows
NOVEMBER 17, 2015
Yet at conference after conference, I meet designers at firms talking about their struggle for influence. Meaning anyone who provides the vision for a product, whether it be in code, wireframes, comps, prototypes, or cocktail napkins. But does that mean that designers should just make pictures and leave the strategy to others?
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Boxes and Arrows
APRIL 13, 2017
Today, digital products like apps and sites require marketing. This is also a great opportunity to do market research. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Why this matters to designers.
Peer Insight
FEBRUARY 20, 2020
Disruption of markets worldwide has proven that speed is an important attribute of strong innovators. Companies that are built for speed can react quickly to changing preferences and competitors’ moves in the market, manifesting in greater potential to boost top and bottom lines. . Clearly frame the objective and guardrails .
BrainZooming
DECEMBER 2, 2015
Yet, discussions and presentations at a brand strategy conference indicate many brands act as if “nearly simultaneously” is sufficient. A brand starts by understanding what the market perceives about it and how much latitude it has to change. Actively engage stakeholders in strategy AND implementation success.
BrainZooming
SEPTEMBER 13, 2016
I’m scheduled for a background interview today on creating a thought leadership strategy. The eBook came from a workshop someone did at a conference I’ve spoken at many times. We have also never pitched a client on developing a thought leadership strategy or influencer marketing program.
BrainZooming
MAY 6, 2016
At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. You don’t know how to get a UPC code attached to a new product?
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