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Turning Reverse Engineering of Business Goals into Strategies

Tullio Siragusa

In business it can be a creative process on how to bring about new change, and innovation. The information about its process, functions or design is extracted to determine how all the pieces fit together. While for a business, the steps might be to check its outcome first, then determine the input, functions, and process.

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Persona Grata

Boxes and Arrows

In my experience as an interaction designer, I have come across many strategies and approaches to help increase the quality and consistency of my work, but none is more misunderstood or misused than that of the persona. Personas have been in use since the mid-1990s and since then have gained widespread awareness within the design community.

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IDEA 2009 - Day 2

Boxes and Arrows

Listen and learn from experts in a variety of fields as we all continue the exploration of Social Experience Design. Matthew Milan, Principal and Design Director with Normative, helps us understand how to generate, identify, frame and use insight effectively. Innovation Parkour – IDEA 2009 View more documents from Normative.

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Experience Themes

Boxes and Arrows

And in knowing the theme, he’ll have a compass to use in the process of “designing&# the damn thing (i.e. Now wouldn’t it be nice if we had something like that for user experience design? what to keep, what to lose, what actually happens at the end). So, What’s the Problem Anyway?

Design 98
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IA Summit 09 - Day 3

Boxes and Arrows

Gaming the Design: Using Game Design Techniques in the Realm of Investing – Dominic La Cava and Kellie Rae Carter Games have a central goal in their design: to keep people playing. Insight is one of the most widely used and poorly understood concepts in the creative process.

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Trusting the Process

Boxes and Arrows

An appropriate and attainable SOW determines whether my team of UX designers and researchers get the time and activities we require to fully understand a client’s needs and fashion a suitable solution. But prematurely-fixed outputs confine the value of design strategy. We are not a design factory. What will they deliver?

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How to Make a Concept Model

Boxes and Arrows

It is a useful and powerful tool for user experience designers, but also for business, engineering, and marketing… basically anyone who needs to communicate complexity. I teach user experience design, and my syllabus always includes concept models. Anderson is author of Seductive Interfaces and the upcoming Design for Understanding.

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