Creativity Design Thinking Software Engineering Software Review 
Tullio Siragusa
FEBRUARY 6, 2023
Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. Be creative and think about what would be most relevant and valuable for your target audience.
Tullio Siragusa
OCTOBER 9, 2023
As AI and sophisticated systems become the norm, it’s essential for organizations to retain their creative spirit, agility, and grit. However, they lack the empathy, curiosity, and creativity that humans possess. Companies should invest in design thinking, ethnographic research and other human-centric innovation methods.
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Tullio Siragusa
JULY 25, 2022
Unlocking Innovation with Data, Creativity, and Automation. For some, it may be through hard work and determination, while others may find success through innovation with creativity, data, and automation. In this podcast recap blog post, we will discuss how innovation derived from creativity, data, and automation can lead to success.
Tullio Siragusa
AUGUST 7, 2023
Unconventional Strategies: Embracing Decisiveness One creative approach to instilling urgency is to challenge team members to embrace decisiveness in their personal lives. It signals to the team that thinking outside the box and taking calculated risks are not only acceptable but encouraged.
Tullio Siragusa
AUGUST 8, 2022
Turning Reverse Engineering of Business Goals into Strategies. A lot of learning can come from reverse-engineering many things. In business it can be a creative process on how to bring about new change, and innovation. Tech Backstage interviewed Jason Jepson to learn more about reverse engineering. Reverse-Engineering.
Tullio Siragusa
JANUARY 2, 2023
Design thinking can be a useful approach to conduct market research and understand the target market’s needs, competitors, and market trends. Here are some key steps to use design thinking when conducting market research: Empathize: Understand the target market’s needs, pain points, and challenges.
Boxes and Arrows
FEBRUARY 25, 2014
This is important because it has finally allowed for the development of a truly human-centered approach to designing systems, an approach initially articulated by Bill Moggridge and one which inspired a major shift in design thinking that we see maturing today. This is the type of thinking that I like to call design thinking.
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