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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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The Case for BOD Oversight Focused on Leadership: Good Leadership is Good Business

Tullio Siragusa

In a world where word of mouth spreads like wildfire, and employees can share their experiences anonymously through social media and employment review sites, the importance of good leadership cannot be overstated. According to a study by Businessolver, 93% of employees are more likely to stay with an empathetic employer.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. In the world of b2b tech, data is even more important.

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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

Example: “Our software was born out of frustration. After implementing our software, they saw a 35% decrease in project delays and saved significant costs in the long run.” Example: “Our cybersecurity software is like a vigilant night watchman. Support With Evidence Support your solution with data, case studies, or testimonials.