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16 Creative Thinking Questions from the Most Innovative Companies

BrainZooming

What would we halt if we stopped doing anything that might be remotely bad for customers? What can we do to deliver innovations when they need to get to market vs. when we’re done tinkering? Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Branding and Marketing. Innovation.

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Request for Proposal vs. Request for Presentation – Which RFP is better?

BrainZooming

He’s developing a short list of potential candidates for a new market research initiative at his company. It was clear that the organization’s team had already decided that a request for proposal was the best way to determine which outside vendor will be the best market research partner. That’s wasted time, too.

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36 Articles to Explore Strategic Planning Process Activities

BrainZooming

Interacting (Networking, meeting, team building). 3 Keys to Team Building Exercises that Create Impact. 5 Employee Engagement Ideas When Turnover Is High. 11 Strategic Questions for Disruptive Innovation in Markets. Do You Have What It Takes for a Marketing Plan? 6 Types of Strategic Planning Process Activities.

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What is Human-Centered Innovation?

Inceodia

At HP, we developed technologies using the “next bench” method of customer needs discovery. Asking the guy sitting next to me what he needed worked as long as I was developing products for other software engineers or just-out-of-college-20-somethings-living-in-the-US-pacific-northwest. Get my Human Centered Innovation eBook.

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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

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Why a Thought Leadership Strategy Isn’t What Your Brand Needs

BrainZooming

The interview is an outgrowth of an eBook on thought leadership. The eBook came from a workshop someone did at a conference I’ve spoken at many times. A peer was developing a “think piece” on the transportation industry’s and our company’s place role in its future. Help employees develop as leaders.

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Brand Strategy – 6 Ways to Freshen an Old Brand

BrainZooming

What are basic brand strategy moves to quickly take an older brand into today’s market? We raised the question yesterday of how brands rekindle, dust off, improve, innovate upon, and reintroduce themselves to the market. Example – A cereal or candy brand marketing itself as a brand you remember from childhood).