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Branding Strategy – 14 Articles on Engaging an Internal Brand Team

BrainZooming

The branding strategy workshop came about from talking to too many executives that think it’s okay to let employees in on branding changes at the same time (or even after) customers learn about them. Strategic Thinking Questions to Identify What Matters for a Brand. D ownload Your Free Internal Branding Strategy eBook!

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How a Strategic Planning Process Impacts Communication Options

BrainZooming

We wanted a strategic target to align IT strategy and innovation initiatives to support the organization in realizing its overall vision. We instead used previous exposure, strategic thinking exercises with the IT team and others, and strategic business sense to describe what it seemed a corporate target would encompass.

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5 Advantages of Strategy Statements with Simple Language

BrainZooming

D ownload Your Free Internal Branding Strategy eBook! You need to download this FREE Brainzooming eBook, published with the Global Strategic Management Institute. You’ll learn three effective strategies to engage employees as an internal brand team.