BrainZooming

APRIL 3, 2018

Two junior team members in chief of staff / program manager roles asked how to best align with senior leaders to successfully share a strategy across an organization. The Way to Successfully Share a Strategy. Facilitate objectivity when judging the effectiveness and success of early strategy implementation.

Strategy 92

Strategy Strategy Guidelines eBook 92

BrainZooming

MARCH 28, 2016

We are big fans of strategy statements incorporating simple language an organization uses to talk about its daily business activities. Strategy statements should not be filled with complex jargon that most people cannot understand or with generic language that could apply to ANY business. Think about that for a minute.

Strategy 40

Strategy Strategy eBook Strategic Management 40

BrainZooming

APRIL 8, 2016

What a strong first day at the Brand Strategy Conference in New York. The kickoff presentation on the first day was from Kodi Foster, Vice President – Data Strategy at Viacom. Five Things Your Content Marketing Strategy Should Deliver. His five-points form a strong checklist with which to assess your content marketing strategy.

Marketing 40

Marketing Strategy Strategy eBook 40

BrainZooming

APRIL 6, 2016

I am in New York today delivering a Brainzooming branding strategy workshop on Engaging Your Internal Brand Team. The event is the Brand Strategy Conference. Our content addresses collaborative ways to strategically engage employees in creating and delivering the best brand experience.

Engagement 40

Engagement Strategy Strategy Strategic Thinking 40

BrainZooming

APRIL 12, 2016

That’s not the way to advance an internal branding strategy. My suggestion for these videos to have an impact on their internal branding strategy? Then, capture them explaining strategy at employee meetings. D ownload Your Free Internal Branding Strategy eBook! Video them talking with employees.

Video 40

Video Strategy Strategy eBook 40

BrainZooming

APRIL 11, 2017

We worked with a client to facilitate an information technology strategy vision. From before the engagement’s launch until near the completion, we asked for strategy documents spelling out corporate priorities, objectives, and expectations. Despite repeated requests, no one ever surfaced this type of strategy document.

Exercises 89

Exercises Technical Review eBook Guidelines 89

BrainZooming

SEPTEMBER 21, 2016

Want to hang out with some of the Brainzooming crew in San Francisco next week and learn all kinds of valuable information on content marketing, social media, marketing strategy, and branding? I’ll be doing workshops on content marketing and collaborative branding strategy.

Conference 40

Conference Marketing eBook Strategic Management 40