Fri.Feb 16, 2024

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The Future of Marketing Is Intergenerational

Harvard Business Review

Older consumers can’t just be an afterthought for brands — but that doesn’t mean just shifting the focus from one generation to another.

Marketing 134
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Goals Are Not the Goal

Innovation Excellence

GUEST POST from Mike Shipulski All goals are arbitrary, but some are more arbitrary than others. When your company treats goals like they’re not arbitrary, welcome to the US industrial complex. What happens if you meet your year-end goals in June? Can you take off the rest of the year?

Meeting 85
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Why the Tech Industry Won’t Disrupt Health Care

Harvard Business Review

At first glance, it looks like health care in the United States is ripe for disruption. Digital technology advances have the power to help address the shortcomings of care delivery: It costs too much, its quality isn’t what it could and should be, and millions of people live hundreds of miles from the nearest hospital and/or don’t have a primary care doctor.

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Want to Put AI to Work? Prime Your Organization With These 5 Shifts

Planview

If AI poses one problem for leaders, it’s that there are too many opportunities. How do you select the right path for your organization out of all the available paths while keeping AI use responsible and ethical? Pair these considerations with internal and external pressures to rapidly adopt generative AI and scale it, and leveraging AI is easier said than done.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Stop Basing Your Self-Worth on Other People’s Opinions

Harvard Business Review

Self-worth is our set of core beliefs about our value as a human being. It’s how we see ourselves and who we perceive ourselves to be. People differ in what they believe they must be or do to have worth or value. When we externalize our self-worth, we get emotionally and chemically rewarded when we succeed. This inevitably turns into a never-ending loop in pursuit of instant gratification.

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Impact of Culture on our Thinking

Rmukesh Gupta

The teacher, philosopher, J Krishnamurthy’s insight on the impact of culture on our thinking is deep and I believe right on target. We are social beings and our evolutionary biology still plays a significant role in how we show up, think and act in social settings. This in turn has an impact on what we think about, how we think about it and what are the boundaries within which we think about it.

Culture 52
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A Brief History of AI: From Neural Networks to ChatGPT

Planview

Artificial Intelligence (AI) often seems like an overnight success story, but its roots stretch back more than 80 years. The journey from the inception of neural networks to the sophistication of ChatGPT is a fascinating one, marked by significant milestones, technological advancements, and cultural shifts. Let’s explore how we got here and why it didn’t happen sooner.