Stephen Shapiro
MARCH 8, 2016
Very interesting. I remember doing a video for the HR department of a Fortune 500 company. With the healthcare wellness program they shift from straight carrots to also including some stick. One example was smoking cessation. As a self insured company they cared a lot about this. So, you did NOT have to quit smoking. But you were offered a free smoking cessation class.
BrainZooming
MARCH 8, 2016
When individuals download our free Results!!! mini-Book, we ask a question about the biggest strategy implementation opportunity or challenge the individual is facing in his or her organization. One reason for asking the question is to identify organizational change topics we can address here. Someone downloaded Results!!! and listed “unfreezing (a) team, moving forward, and preparing for growth” as the strategic task at hand.
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Stephen Shapiro
MARCH 8, 2016
Thanks for chiming in, Brian. Of course the answer is a balanced diet of sticks and carrots. No one wants to, in the real world, be punished all of the time. But sometimes you need a little stick to kick start things.
Innovation Excellence
MARCH 8, 2016
Your business’ brand is essential for growth and future success. This article suggests 5 tools to help create and maintain a healthy brand for your business.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Stephen Shapiro
MARCH 8, 2016
Very interesting. I remember doing a video for the HR department of a Fortune 500 company. With the healthcare wellness program they shift from straight carrots to also including some stick. One example was smoking cessation. As a self insured company they cared a lot about this. So, you did NOT have to quit smoking. But you were offered a free smoking cessation class.
Innovation Excellence
MARCH 8, 2016
When something unexpected happens don't get annoyed, get curious. Find out why. The customer with a weird complaint or a weird use for your product is one hundred times more interesting than the customer who is happy using your product in a conventional way. Welcome the surprising.
Business Innovation Brief brings together the best content for business innovation and strategy professionals from the widest variety of industry thought leaders.
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