Engagement Examples Product Strategy Roadmap 
Anaqua
SEPTEMBER 28, 2021
Over the years, Anaqua has made it a priority to engage with customers and harness their valuable feedback to help create the market leading IPMS, as recognized by industry analyst Hyperion Research. Simply put, if it is not in our clients’ best interest, then it is not in our product roadmap.
Boxes and Arrows
NOVEMBER 17, 2015
The best designers take advantage of the opportunity to engage in a strategic discussion. Design itself is a product. One team I’ve worked with helps bridge this gap on strategic projects by maintaining an “experience roadmap.” The roadmap is a collection of prototypes showing what each release will look like.
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Innov8rs
FEBRUARY 13, 2023
These examples show that there are many different ways how companies are structuring their innovation functions. And it all boils down to investment decisions: your project won’t be funded if your core team isn’t interested or if you can’t demonstrate how it aligns with the business roadmap.
Moves the Needle
FEBRUARY 26, 2019
In order to be successful, product managers need to use whatever tools and tactics they have at their disposal to understand and engage with their target customers to gather information about what features to build and when. The most effective experiments measure real behavior, while also delivering real value to the customer.
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