How to Avoid Innovation Theater: The Six Decisions To Make Before Establishing an Innovation Outpost
Steve Blank
DECEMBER 8, 2015
Including “startup-driven” in the corporate portfolio may make sense if a company: Is being disrupted now, as is happening in many IT, print, retail and telecommunications corporations. For example, Google’s acquisition of Nest (which had customers, revenue and a distribution channel) allowed it to enter the connected home market immediately.
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