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How Innovation Marketing Helps Disruptors Launch New Products

Tullio Siragusa

How Innovation Marketing Helps Disruptors Launch New Products. Innovation marketing is a discipline that encompasses activities and novel processes to introduce and deliver entirely new products. This is because marketing via customer research can identify crucial markets where those learned insights are applicable. ?

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A Beginner’s Guide to Web Site Optimization—Part 1

Boxes and Arrows

Optimization can be thought of as one component in the website development ecosystem. Optimization establishes a metrics-based system for determining design success vs. failure, thereby allowing your team to learn with each test. A/B vs. multivariate. No longer will people argue ad nauseum over design details.