Remove Marketing Remove Policies Remove Social Innovation Remove Software Review
article thumbnail

The Hyper-personalization Data and Privacy Debate?-?Solved

Tullio Siragusa

Tech Backstage interviewed Jacob Borgeson Director of Product Marketing at Wyng, to learn about data privacy, protection and hyper-personalization. Product Marketing Versus Traditional Marketing. Product marketing is about bringing a product to market. Then there is digital marketing.

Data 118
article thumbnail

Innovation and the sharing economy

Idea Drop

Currently it accounts for 5% of the market across five key areas – travel, car sharing, finance, staffing and streaming – but PWC predicts this to rise to 50%. This represents an exciting new era of social innovation that champions crowdsourcing, communities and connecting citizens.