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Stop Building Products No One Wants: How to Experiment Your Way to Success

Moves the Needle

Problems Product Managers Face According to recent research conducted by Christian Bonilla from Mind the Product , the biggest challenge facing product managers is being able to conduct proper market research to validate whether the market truly needs what they’re building.

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The UX Professionals’ Guide to Working with Agile Scrum Teams

Boxes and Arrows

In 2009, I moved on to Salesforce.com, where Agile methods (including Scrum) were implemented across their entire research and development organization. Many of the problems they reported indicated that both UX professionals and technical staff lacked a shared understanding of each others’ team roles and responsibilities.

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