The Gremlin Strategy, or How to Ward Off Disruption
Matthew May
JUNE 26, 2015
The immediately preceding Mars Observer, which carried a $1 billion price tag and had taken 10 years, had just been lost in space, an embarrassing failure for the U.S. As Brian tells it in High Velocity Leadership : They were certain but entirely wrong. The only catch: he was given just three years and $150 million to do it.
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