Destination Innovation

JULY 5, 2017

In 2012 Lego launched ‘Lego Friends’ with a more realistic ‘mini-doll’ Sales to girls tripled. It was a marriage made in heaven for the toy company and spawned video games and short movies which became wildly popular. Innovative use of Video. They examined differences between how boys and girls play.

Innovation 179

Innovation Video Study Culture 179

Legacy Innovation Group

APRIL 1, 2019

Businesses have begun to realize however that rather than – or in some cases, in addition to – spending millions each year on conducting market research in a simulated or hypothesized manner, they can often get better insights, and at less cost, by engaging customers directly in a co-creative process.

Crowdsourcing 40

Crowdsourcing Engagement Design Examples 40

100%Open

FEBRUARY 13, 2018

Date: April 2012 – Theme: User Makers – Host: Arup. Date: June 2012 – Theme: Business Without Borders – Host: Method Design. Anna gave a simple but incredible talk about creativity and staying true to yourself playing several of her compositions within her 5-minute slot. Find out more in the video below.

Artificial Inteligence 40

Artificial Inteligence Design Survey Creativity 40

hackerearth

SEPTEMBER 15, 2017

Being innovative or creative looks like an inherent trait to most of us, doesn’t it? However, if you’ve been one of those lucky ones who had “creativity” as an academic discipline at school, you’d know that it can at least be nurtured. Perhaps, like renowned educationalist, Sir Ken Robinson says, “We got educated out of creativity.”

LEAN 12

LEAN Entrepreneurship Innovation Case Study 12