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Customer Co-Creation: A Deeper Path to Empathic Understanding

Legacy Innovation Group

Businesses have begun to realize however that rather than – or in some cases, in addition to – spending millions each year on conducting market research in a simulated or hypothesized manner, they can often get better insights, and at less cost, by engaging customers directly in a co-creative process.

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The 8 great talks from 8 years of Union

100%Open

Date: April 2012 – Theme: User Makers – Host: Arup. Date: June 2012 – Theme: Business Without Borders – Host: Method Design. Find out more in the video below. Here are 8 of the best speakers and ideas presented from the last 8 years of the Union Network which are all making a dent in the universe.

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Top 10 must-read books on Innovation

hackerearth

Here is a video that might interest you.) Engaging stories and tips on how to deal with damning cynics by donning “suitable” hats make this book an absolute gem. What’s even better is that it comes with a toolkit (video, questionnaire, interview guide, PDF poster, PPT template) to help you get started.

LEAN 12