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Big Data: get to know your customer to generate more business

mjvinnovation

In this context, Big Data provides important data about customer behavior. Big Data refers to data that grows unstructured and exponentially in the world and is driven by three factors: volume, variety and data rate. ” Guide the management and implementation of Big Data.

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Exponential Growth: the technological evolution dictating new business models

mjvinnovation

Read on to understand what Exponential Growth is, how you can use technology to scale your business at exponential rates and more! Canadian Salim Ismail – serial entrepreneur, angel investor, author, speaker and technology strategist – coined the term Exponential Organization in his eponymous book.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

For some, it may be through hard work and determination, while others may find success through innovation with creativity, data, and automation. No matter what your path is, it’s important to stay up to date on the latest trends and technologies to stay ahead of the competition.

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Urgent Message for CMOs of Challenger Brands

Brunner

The result of that impact has revealed where businesses have significant gaps in digital readiness (especially challenger brands that may be at a competitive disadvantage with digital investment and scale). Do you have technology that aggregates and stores customer/consumer data across all appropriate touchpoints?

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What are the new marketing roles?

mjvinnovation

In the last five decades, Marketing has faced and accompanied very high leaps in technology, but nothing compares to the arrival of the Internet’s overwhelming power. Today, the world is digital and data driven. Enjoy technology. em MJV Technology & Innovation. Marketing far beyond customer attraction and retention.

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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Next-Generation Mobility Stratifies OEMs

Corporate Innovation

These larger scale efforts follow a year during which various company types, from incumbent OEMs , to automotive suppliers, global ride-hailing companies, large technology companies, to startups have been demonstrating autonomous vehicles of many form factors targeting a variety of next-generation mobility applications.

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