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How Innovation Marketing Helps Disruptors Launch New Products

Tullio Siragusa

To remain competitive against newcomers who are typically more agile and creative, established companies should strive to include innovation marketing as a key market strategy, whether it be content, website development or graphics designing. What are companies supposed to look for, when it comes to customer needs research?

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Top 4 Skills To Help You Succeed In A Digital World

The Human Factor

When looking at skills for modern marketers , content writing is often overlooked but in reality, content is at the heart of digital marketing, which means that you need to have exceptional writing skills to be able to produce great content that will engage and connect with your audience. Social Media.

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Your New Excuse to Get an Xbox

Boxes and Arrows

World of Warcraft featured on the Jeopardy game show Companies should create rich and immersive website experiences, drawing from some of the techniques for game design to build brand affinity and differentiate their sites. Game players have goals—to kill enemies, to find treasures, to amass wealth—just as web visitors have goals.

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