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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. It’s the biggest technical challenge in the feedback loop linking plans and budgets, strategy sessions, and campaign execution.

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Generative AI Use Cases and Benefits for Enterprises

Acuvate

Among the numerous technological advancements of our era, Generative AI stands a world ahead, like the true trailblazer that it is. Generative AI has the potential to reshape the workplace and the way businesses engage with customers. With Generative AI, this whirlwind of tech and IT constraints transforms into a streamlined process.

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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

In our increasingly technological and globalized world, it is becoming less and less effective for Human Resource departments to recruit talent through age-old, biased methods of recruitment such as referrals or in-person networking events. Employee Engagement. Exceptional Talent. Greater Innovation and Creativity.

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Exponential Growth: the technological evolution dictating new business models

mjvinnovation

Read on to understand what Exponential Growth is, how you can use technology to scale your business at exponential rates and more! Canadian Salim Ismail – serial entrepreneur, angel investor, author, speaker and technology strategist – coined the term Exponential Organization in his eponymous book.

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Urgent Message for CMOs of Challenger Brands

Brunner

The result of that impact has revealed where businesses have significant gaps in digital readiness (especially challenger brands that may be at a competitive disadvantage with digital investment and scale). Do you have technology that aggregates and stores customer/consumer data across all appropriate touchpoints?

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Keeping Your Business Relevant In The Digital Age

The Human Factor

The business world has always been a competitive one, but thanks to the internet and digital technology, the pressure to stay relevant is higher than ever. Digital is impacting the way we do business, and if you can’t keep up, you could find yourself falling behind your competition. Contributed post –. Image source. Participate!

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Generative AI, ChatGPT and Large Language Models: A 101

Acuvate

The introduction of ChatGPT and other cutting-edge AI-led data analytics and visualization tools has sparked a lot of buzz in the tech world. Additionally, these insights can be used to develop marketing strategies and enhance customer engagement. This is precisely what is resulting in its vast potential in business and governments.