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How Innovation Marketing Helps Disruptors Launch New Products

Tullio Siragusa

To remain competitive against newcomers who are typically more agile and creative, established companies should strive to include innovation marketing as a key market strategy, whether it be content, website development or graphics designing. Focus on the four levers of innovation marketing.

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Keeping Your Business Relevant In The Digital Age

The Human Factor

Digital looks set to continue as an essential part of business strategy in the future, so it’s important that you and your business get on board with it. Check out some free digital marketing courses or learn about social media to help you develop your knowledge. Keep your website is up to date.

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Your New Excuse to Get an Xbox

Boxes and Arrows

At first glance, advertising sites, RIAs, and some transactional sites seem obvious candidates for engrossing their visitors in the world of the brand; enterprise solutions, not so much. As John Ferrara has demonstrated , games tackle similar tasks as web applications and the HCI considerations still apply.

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