Advertising Marketing Software Review Team Building 
Brunner
NOVEMBER 2, 2023
Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. That’s not the case for Brunner clients.
Idea to Value
NOVEMBER 7, 2022
Most commonly, traditional project management will continuously track how well a project is progressing and report this to management on a regular basis, while also having set milestones with dates where the status of the entire project can be reviewed. Unfortunately, innovation projects usually have none of the above criteria.
Boxes and Arrows
NOVEMBER 24, 2015
If you’re not sure if you’ve overlooked important criteria, ask for feedback from product managers, marketing professionals, and other user researchers who may have relevant information. When socializing your findings to a product team, building empathy for the participants and their challenges is key. Marketing services (e.g.,
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