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An Open Letter to Project Managers

Boxes and Arrows

Dear Project Managers, It has been a very enjoyable experience working with everyone over the last couple of months and sharing our ideas on UX design. Don’t make the only UX designer in your company the UX team, don’t restrict the scope of UX design to the user interface alone, and don’t hide the users from the UX designers.

Project 98
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Unleash Your Visual Superpower!

Boxes and Arrows

Yet at conference after conference, I meet designers at firms talking about their struggle for influence. Developers own the code, business owns the proposition, yet design is considered a “service.” One team I’ve worked with helps bridge this gap on strategic projects by maintaining an “experience roadmap.”

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Harnessing the Power: Navigating AI-Driven Rapid Change in Business Strategy

Leapfrogging

The agility to adapt to AI advancements is now a vital component of surviving and thriving in the modern marketplace. This impact is evident across various facets of business, from operational efficiency and customer experience to product development and market analysis.

Strategy 100
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Executives Meet to Discuss the ROI of Innovation

Moves the Needle

We had the pleasure of co-hosting this amazing event with six-time entrepreneur David Binett i and special guest Kent Beck (one of the original signatories on the Agile Manifesto ), and the discussions held by each of these three innovation powerhouses was a sight to see. The entire business must transition to a growth driven organization.

Meeting 66
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Future-Proof Your Business: Building Strategies for a Disruptive World

Leapfrogging

To avoid the pitfalls of a static strategy and ensure your business is future-proof, it’s essential to foster a culture of agility and strategic foresight. Embracing Flexibility and Agility In a rapidly changing business environment, staying nimble is more than a virtue—it’s a necessity.

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Make the Commercial First

Boxes and Arrows

Too often the team gets all the way through building the product to find out they can’t explain the product. Because digital projects don’t generally have packaging, videos are a good linear storytelling format. This is not a distraction; it forces a team to explain the value proposition and iterate on it.

Video 57
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A Beginner’s Guide to Web Site Optimization—Part 2

Boxes and Arrows

In the previous article we talked about why site optimization is important and presented a few important goals and philosophies to impart on your team. We created the following minimum completion criteria for my past team at DIRECTV Latin America. I’d like to switch gears now and talk about more tactical stuff, namely, process.