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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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What is Digital Transformation in Business and Why is it Important?

Moves the Needle

Digital Transformation (also known as “DX”) is the phenomenon that virtually all companies are incorporating digital technology at some level. In fact, it has been around since the 1990s, when technology started to become commonplace in businesses, and email and the Internet emerged as ubiquitous productivity tools.

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The Role of Creativity in the Life of a Product Manager

Rmukesh Gupta

It occurred to him that it would be a good idea if he could develop a machine which could take these documents and create copies quickly and cheaply. It was still a struggle trying to convince someone to invest in the technology and develop it into product. Thus started the industry that revolutionised the world.

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Brands In Memoriam 2012

CorporateIntel

Frequent readers of this blog know that I am obsessed with the concept of creative destruction , the intangible but daunting market force where an invention that is vital takes out that which has become defunct, and the nascent replaces the established. Can you imagine a good reason to continue two separate editorial teams?