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Using Generative AI to Drive Corporate Impact

TechEmpower Innovation

The shift towards AI-driven ad technologies enables brands to set and achieve highly specific engagement KPIs, moving away from generic strategies to more personalized, data-driven approaches that resonate with their target audience. cto , infotech , innovation , product , project , saas

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Strategic Thinking Exercise – A SWOT Analysis to Push Thinking

BrainZooming

Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. It received enough attention that we decided to share an additional strategic thinking exercise that puts a twist on the typical SWOT analysis. We can help! Mike Brown.

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11 Fun Strategic Planning Ideas to Stop Strategy Snoozefests!

BrainZooming

That happens when strategic planning becomes too complex, gets detached from real business issues, or the whole process focuses on trying to complete cumbersome strategy templates. Mike Brown Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Then people start dozing off.

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Identifying the Value of Crowdsourcing: A Talk with Dr. Zoe Szajnfarber

IdeaScale

Traditional approaches to creating innovation strategies are no longer providing effective solutions. As she explained in the IdeaScale Nation podcast , when you’re in school, you conduct analysis to figure out the best solution for a problem. Digitization is a game-changer across all industries, affecting companies large and small.

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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Strategic Thinking Exercise – Use a New SWOT Nobody Expects

BrainZooming

Going into a strategy meeting today that is sure to be a snoozer ? Even if you are going into the meeting with the same old people , the same old topics, and the same old expectations to just get a strategy done and put into a notebook on a shelf so you can go back to doing what you’ve always been doing, there is hope! Mike Brown.

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What Hidden Segments Exist In Your Market?

Strategyn

Quantitative methods, such as conjoint analysis, aim for greater precision through the use of numerical values and calculations. Third, we use factor analysis and cluster analysis to segment the market into groups of customers with different unmet needs (desired outcomes).